Visual identity for transport company

Baltic Travel Bus is a subsidiary of Russia's Leading DMC Baltic Travel Company. It owns 20 tourist buses and provides transport and logistic services in Saint Petersburg region. After re-branding of it's parent company in 2018 it became necessary to create visual identity witch gives Baltic Travel Bus both a unique modern character and a visual connection to Baltic Travel Company.

In order to achieve that goal we decided to merge images that illustrate company's activities such as itinerary, spots on the map and the turning circle, with a characteristic features of Baltic Travel Company's visual identity.
Baltic Travel Company logo
Baltic Travel Company logo
Road, turnig circle
Road, turnig circle
Spots on the map, itinerary
Spots on the map, itinerary
The composition of the logo sign may vary depending on the format of the media and its purpose
All the graphics are based on a combination of five basic elements symbolising the route line and destination spots.
Letterhead
Letterhead
Paper bag
Paper bag
New Year greeting card
New Year greeting card

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